Sector 130, Noida When Infrastructure Stopped Being a Competitive Advantage Why Every Good Road Doesn't Create an Expensive Neighbourhood By Arindam Bose |BeEstates | Decoding markets, psychology, and built form ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ For nearly two decades, infrastructure has been the easiest story to sell in Indian real estate. A wider road. A new metro station. An expressway interchange. A flyover. A faster route to Delhi. Every announcement carried the same promise. Prices will rise because connectivity has improved. And for many years, that promise proved true. Entire neighbourhoods emerged around highways before homes. Metro stations transformed forgotten farmland into investment destinations. Expressways rewrote the geography of NCR. But cities eventually reach a stage where infrastructure becomes ordinary. Every neighbouring sector has good roads. Every second locality has metro access. Every residential project advertises ...