SECTOR 128, NOIDA WHERE LUXURY BECAME AN ECOSYSTEM How Golf, Scale, Scarcity and New-Age Ultra-Luxury Are Rewriting the Premium Residential Market By Arindam Bose    |BeEstates | Decoding markets, psychology, and built form ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ There are residential sectors that become expensive because infrastructure arrives. There are sectors that become expensive because employment arrives. There are sectors that become expensive because a developer creates a successful project. And then there are sectors where something more complicated happens. The place itself becomes the product. Sector 128, Noida, belongs increasingly to that category. It did not begin as Noida's answer to luxury living. It became one. The transformation was gradual. First came the golf course . Then came Jaypee's Wish Town ecosystem . Then came large-format residential communities. Then came schools, healthcare, neighbourhood retail and employment corridors...