The Endowment Trap: Why Your Property Isn’t Selling in 2026 The 99-Day Ghost — How the IKEA Effect Is Killing Your Property Value How loss aversion, emotional ownership, and yield blindness are quietly destroying seller returns in India's 2026 housing market. By Arindam Bose ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ The biggest April Fool's joke in Noida real estate isn't a prank. It's the price on your 10-year-old resale listing. The Drawing Room That Time Forgot I want to tell you about a flat I visited in Sector 93, Noida, three weeks ago. The owner — a senior manager at a PSU, let's call him Vinod — had bought it in 2014 for ₹62 lakh. In 2018, he renovated. Italian marble in the living room. Imported sanitary ware in the bathrooms. A modular kitchen that cost more than most people's annual salary. He estimates he spent ₹19 lakh on that renovation. "Best quality," he told me, running his hand across the countertop. "Everythi...
THE REACTOR IN THE BACKYARD: When a Bharat Small Reactor Becomes the Most Valuable Square Foot in Your Industrial Campus
THE REACTOR IN THE BACKYARD When a Bharat Small Reactor Becomes the Most Valuable Square Foot in Your Industrial Campus By Arindam Bose , , real estate analyst, and reluctant nuclear economist ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ Every Tuesday, I Try to Keep It Simple Every Tuesday, when I sit down to write about construction and technology, I make myself the same promise. "This week, Arindam. One material. One process. Something you can hold in your hand." Last week it was a 4-micron bacterium that bleeds limestone into your walls — The Wall That Heals Itself. Before that, glass that sweats to regulate heat like human skin. Before that, the GPU rack that rewrote Floor Space Index. Before that, I introduced the Sovereign Campus thesis — the idea that India's SHANTI Bill had created a new category of real estate: Nuclear-Ready Land . That piece was the opening argument. Today is the evidence. Because since I wrote The Sovereign Campus in F...