Week 8 of the 12-Week Psychology of Buyers Series The Transparency Paradox When 150 Data Points Feel Less Safe Than One Green Checkmark By Arindam Bose ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ ⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡⬡ The God-Dashboard Problem Last month, I sat with a friend—let's call him Rajesh—who was trying to decide between two apartments in Gurugram . Both were nearly identical: same builder, same tower, similar floor plans, within ₹8 lakh of each other. Rajesh is a data analyst at a fintech company. His entire professional life revolves around extracting signal from noise. He builds dashboards for a living. Yet after three weeks of research, he was paralyzed. He showed me his spreadsheet. It had 47 tabs . One tab tracked air quality index readings by month for both locations. Another compared water table depth projections through 2035. A third plotted traffic density heatmaps during morning and evening rush hours. There was a tab for seismic risk scores, another for E...