Week 2 of the 12-Week Psychology of Buyers Series- Why Guarantees Close Deals: The Psychology of Zero Risk in Property Buying
The Zero Risk Illusion: Why Guarantees Close Real Estate Deals Psychology isn’t a shortcut; it’s the map. Real estate is where the comfort of guarantees becomes the compass—sometimes pointing not to true safety, but to the illusion of it. By— Arindam Bose